Personalized Marketing Strategies
Strategies & Tactics Planning
| Branding | Content Marketing | Community Building | Street Marketing | Promotion |
Strategy and Action Planning Service Packages
At Michelle Raab Marketing, you deserve evidence-based strategies that are tailored to your unique business.
Large companies employ psychologists to help create their marketing plans, monitor their brands, and evaluate how well their marketing plans are doing. This is now available TO YOU!
Branding
Branding is the story of your product or service. Your marketing strategy and plans begin with your branding, because everything you do is to tell the story of your product or service.
Branding Service Packages
Branding First Steps Action Plan
You have aspirations. You want to be known as an expert of something. Maybe you want to start a blog. Maybe you want to write a fiction book. No matter what it is, in the beginning, you’re not what your aspiration is.
You may even think that this is a Catch-22, where to establish yourself as the thing, you have to be that thing to establish yourself as that thing. How can you be an author if you haven’t written a book yet? You can establish yourself even before you’ve gotten your first customer, client, or even written your first book. I can show you how.
Let’s get started creating your Branding First Steps Action Plan! During our 1-hour consultation session, we will work together to come up with an action plan for you to create your brand using worksheets that I have created:
- Branding Creation Planner
- Branding First Steps Workbook
- Branding First Steps Planner
After our call, I’ll email you for personalized Branding First Steps Action Plan.
What’s the cost? $100.
Schedule a FREE Clarity Call or contact me to find out more about this package.
Personalized Branding Plan
Your brand starts with YOUR Story. Your story is WHY you are doing what you are doing and not just WHAT you are doing. Everything starts with your WHY. Your business plan, your marketing plan, … everything that you will need to establish in the beginning to set yourself up to succeed.
Let’s get started working on your Personalized Branding Plan. During our 3 1-hour consultation sessions that we will have over 3-4 weeks, we will use worksheets that I have created to bring clarity and tangible, easy to understand action steps for you to create your Personal Brand:
This package includes:
- 3 1-hour of consultation sessions over 3-4 weeks
- You will get these worksheets:
- Branding Questionnaire
- Branding Creation Planner
- Branding First Steps Workbook
After our last session, I will send you your Personalized Branding Plan.
What’s the cost? $250.
Schedule a FREE Clarity Call or contact me to find out more about this package.
Content Marketing
For most sole proprietors, freelancers, and creatives, content marketing is the most accessible method for gaining the attention of your potential customers and clients. Content marketing also makes YOU accessible to your clients. The best way to stand out from others like you is for you to be yourself. You can really showcase who you are through content marketing.
Content Marketing Service Packages
Personalized Social Media Snapshot
Do you want to know what areas you can improve on and what areas that you are doing well on but don’t want recommendations at this time? You can get a Social Media Snap Shot.
Schedule a Clarity Call or contact me. I’ll send you a Social Media Snap Shot Questionnaire, agreement, and invoice.
The, you’ll receive your Social Media Snap Shot. I will look at the platform of your choice. I’ll be taking a close look at your social media including the following questions:
- How is your engagement?
- How is your branding?
- Who comprises your audience? Does it fit your target audience goals?
- What are your most popular posts?
- Use of hashtags.
- The look of your images.
- The copywriting.
- to name a few questions.
Then, you will schedule your 1 hour consultation call.
What do you get?
- Social Media Snap Shot Questionnaire
- Personalized Social Media Snap Shot
- 1 30-minute consultation session
How much does it cost? Just $100
Schedule a FREE Clarity Call or contact me to find out more about this package.
Personalized Action Plan for Standing Out on Social Media
If you’ve tried for a while to stand out on social media and have found yourself not getting the results that you want, or if you’re just starting out and don’t know what to do, you’ve come to the right place. I can help you come up with a personalized social media plan to help you stand out. No tricks. No gimmicks. I firmly believe that the best way for you to stand out is by being yourself. What I do is make sure that you are telling the story of YOU in the most effective way possible.
Let’s shine a light on you! During our 3 1-hour consultation session over 3-4 weeks, we will come up with a plan that will help you stand out on social media, find your target audience, and help you take easy-to-understand action steps using working sheets that I’ve created:
- Social Media Snap Shot Questionnaire
- Personalized Social Media Snap Shot
- Personalized Strategy and Tactics Recommendations
- Social Media Planning Sheets
- Social Media Success Tracker
After our last session, you will get emailed your Personalized Action Plan.
How much does it cost?
- Just $250 for one platform.
- Additional $150 for up to 3 platforms (2 additional platforms)
- More than 3 platforms would be considered a Comprehensive Social Media Plan, which is a separate service. Platforms include social media platforms (LinkedIn, Instagram, Facebook, etc) and your blog.
Schedule a FREE Clarity Call or contact me to find out more about this package.
Comprehensive Personalized Social Media Plan
If you feel like your social media marketing isn’t going anywhere, this is the package for you. I can help you streamline your content creation with a coordinated message based on your marketing goals. If you’re not sure what your marketing goals are, not to worry. This is my job, and I’m good at what I do.
We’ll start with where you are. I want to use the great work you’ve already been doing. Then we will develop a plan together so that your social media works for you and you don’t work for your social media.
During our 4 1-hour consultation sessions for the next 4-6 weeks we will talk about your goals and how to track your success using:
- Social Media Snap Shot Questionnaire
- Social Media Planning Sheets
- Comprehensive Social Media Success Tracker
You will also receive:
- Personalized Strategy and Tactics Recommendations
- Personalized Social Media Snap Shot for 4 or more platforms
- Comprehensive Personalized Content Creation System Action Plan, including a content creation plan to streamline your content creation
How much does this cost? Just $695.
Schedule a Clarity Call or contact me to find out more about this package.
Community Building
Building relationships is one important way that you stand out. These relationships become part of the community that supports your business and the community that you serve. Your community has many groups in it, including clients, collaborators, vendors, just to name a few. To make the most of these relationships, you need to plan how to make, maintain, and keep organized your connections. This can be overwhelming. I can help with this.
Community Building Service Packages
One Community, One Event
What’s “swag,” it’s the promotional materials you give out, like fliers or business cards.
If you’re targeting a single group (like potential customers) at a single event and want to know what you should bring to the event, I can help with that. Using Swag Plan Questionnaire during our 1-hour consultation session, we will develop your Personalized Swag Plan.
To help you stay organized, I’ll also give you:
- Curated Swag Templates & Checklists
- Tip sheet on how to organize your contacts
The cost? Just $100.
Schedule a Clarity Call or contact me for more information about this package.
Swag Plan: Multiple Groups, One Event
If you have an event coming up and you’re not sure if you’ll who you’ll be meeting, this package is for you. You could be meeting clients or customers, maybe collaborators, or maybe people who can help you with publicity, like media people, podcasters, or influencers. In that case, you’ll need to have a plan for what to have on hand to give to people from these different groups. This could seem overwhelming, but I’ve helped prepare many people for such occasions. I’m here to help.
During our 3 1-hour sessions over 3-4 weeks, we will use Swag Plan Questionnaire to help you focus your goals and develop an action plan for what to take to the event. Together we will develop your Personalized Swag Plan for multiple groups for a single event.
You’ll also get:
- Curated Swag Templates & Checklists
- Tip sheet on how to organize your contacts
What’s the cost? Just $295.
Schedule a Clarity Call or contact me for more information about this package.
Relationship Building with those you serve
If you want to reach the people that you want to serve, whether they are customers, clients, or your audience, it can be daunting to figure out how to do that online and in real life. Your message should be coordinated, so that your relationship building plan works for you so that you can work for those you serve. I can help with this.
During 6 1-hour sessions over 6-8 weeks, we will develop a plan to help you reach those you want to serve and develop a plan to maintain that relationship. We will use a comprehensive approach, using Swag Planner, Content Media Planner, Personalized Success Tracker, and the Community Building Strategy Overview & Planner. You’ll get:
- Comprehensive Community Building Plan
- Personalized Swag Plan
- Curated Templates & Checklists
The cost? $895.
Schedule a Clarity Call or contact me for more information about this package.
Networking Strategy: Relationship Building with Potential Collaborators
Whether you run into potential collaborators in your daily like or you want to seek out potential collaborators, I can help you come up with a strategy and plan to be prepared.
During 6 1-hour sessions over 6-8 weeks, we will develop a plan to help you reach those you want to work with and develop a plan to maintain that relationship. We will use a comprehensive approach, using Swag Planner, Personalized Success Tracker, and the Networking Strategy Planner. You’ll get a Networking Strategy Plan.
The cost is just $895.
Schedule a Clarity Call or contact me for more information about this package.
Street Marketing
Street Marketing is a term used by marketers to describe tactics that involve being on the street, such as handing out wristbands or fliers.
For many small businesses, entrepreneurs, and creatives, the go to way to find potential customers is to use social media. If those efforts have temporarily tapped out or if you’d like another way to reach your customers, you can find them IRL. The trick is knowing where to look for them and what tactics to use to engagement. I can show you how.
Street Marketing Service Package
Personalized Street Marketing Plan: Single Event
You can reach those you serve directly by going to where they are. This is like creating an event. Think about campaigns where there was van handing out products, like an energy drink. There was buzz about not only the product, but also where was that van going to be. Street marketing can also be a bit of a spectacle.
During the 3 1-hour consultation sessions over 3-6 weeks, we will use Street Marketing Questionnaire to develop your Personalized Street Marketing Plan, and we will use the Personalized Success Tracker to develop the Personalized Post-Campaign Action Plan.
What’s the cost? Just $295.
Schedule a Clarity Call or contact me for more information on this package and add-ons.
*Campaigns refer to a single action with a single outcome that are linked. If you are handing out fliers and wristbands to get bookings, that is a single campaign with two actions for $400. If you are handing out fliers to get bookings and sell books, that is one action for two outcomes for $400. If you are handing out fliers to get bookings, wristbands to get website visits, and handing out bookmarks to sell books, that is three different campaigns for a total of $750.
Custom Promotion Packages Available
Custom Package
If you don’t see what you need here, custom packages are available. Schedule a Clarity Call or contact me for more information.
What my clients and partners have said
Michelle Raab is a Marketing Expert Extraordinaire. That’s the only way I can describe her skills. Read More
Cassidy Reyne, Author of The Sentinel Series
Dr. Michelle Raab is the Queen of Marketing. She develops science and evidence-based marketing insights with a level of skill and ease that makes her work look effortless in its brilliance. Read More
Dr. Aparajita Jeedigunta
Founder and CEO of AJ Rao, LLC
DEI Consultant
Certified Executive Coach
Are you planning on releasing a book to help grow your business or because it is your business? Check out this FREE checklist for how to promote your brand and your business INSIDE your book.
Checklist for promoting INSIDE your book
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About Michelle Raab
Dr. Michelle Raab holds a doctorate in psychology, specializing in quantitative psychology. She has helped people like you stand out from grassroots political groups to indie creatives to entrepreneurs. She is known for her dedication to her clients, her creativity, and her science-informed knowledge. She has a knack for understanding how clients and customers think in order to best strategize how to reach them.
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Schedule a clarity call with me to see what I can help you with and to see if we’d be a good fit.