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May 2020 Preview

Since this is the first month of my blog, I’ll start with writing about my thoughts on marketing, my take on jargon words, my musings on why people may fear and hate marketing for themselves, and something that I think is foundational to marketing strategy: branding.

I get the sense that a lot of people think that marketers are just out to get people to buy stuff that they don’t need or want. I also think that people may see marketers as a cog in the machine of conspicuous consumption. Even though I’m not a minimalist, I do think that they have a point in mindful consumption. Conspicuous consumption leads to all sorts of problems, consumer debt and environmental issues – like where do we put all our trash? This may be the case for some marketers, but that’s not what I like doing. If I had to, I wouldn’t be able to look myself in the mirror. 

I think that you can live in an economy of mindful consumption. It would be weird for a marketer to advocate no consumption, and really that’s unrealistic anyway. We’re not hunters and gatherers. We are going to have an economy based on selling and buying, but that doesn’t mean that we have to do it in a way that is over the top in consumption. 

In my upcoming post Marketing isn’t just selling, it’s connecting people, I talk about some of my thoughts on marketing. This is a revised version of a post that appeared on my other website.  This post speaks to one of the reasons, though doesn’t directly address it, that I like working with small businesses, sole proprietors, freelancers, and indie creatives. It’s more personal to connect a small business owner with customers than a company with a mass of customers that are so numerous that they just fade together like the dots in an impressionist painting. 

In the currently titled Marketing Primer, I write about the different jargon words that float around about marketing and try to build a cohesive frame for how these words go together. I hope to come up with a cleverer title, but I probably won’t. 

Referencing the great Gonzo journalist, Hunter S. Thompson, I wrote about why I think people don’t want to do their own marketing in Fear and Loathing of Marketing. This post originally appeared in my other website. I’ve revised it a bit. For one, my audience on my other website was mostly readers and writers, so I’ve expanded the post to include a wider audience. All of you guys. And the other reason I revised it, I can’t leave my own work alone. I’m like that painter J. M. W. Turner, who’d keep working on his paintings even after they were hanging in a museum. I’ve been known to re-read a post and go in and edit it.

For the rest of the month, I’ll be posting about branding, including how to get started (a revised post from my other website and some summaries of current research in branding with my commentary. 

You may call them my snarky summaries

Since I’m not in academia, I can be as snarky about research as I want to be. 

I’ll let you know what I think you can take away from the article with suggestions on how to apply the article. I wouldn’t write about the article if it didn’t have any merit, just FYI. 

In academia when you summarize a journal article, you usually include the “limitations” of the study, but you weren’t allowed to be snarky about it, which is more the pity I think. It would make scholarly articles more interesting to read IMO.  

And that my friends will be the month of May. Along the way, I may include some quick reads. I’m wondering if I should call them Pop-in Posts, because it’s just me popping in with a post. Hmmm. Interesting idea.

©2020 Michelle Raab, PhD. All rights reserved. Copyright notice: You may copy up to 50 words without permission, provided that you give attribution, link back to the original post, and do not change the meaning or message.

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