Book Production Budget

One of the last tips in my post, 10 Tips for Launching Your Book, was to come with a book production budget. How do you do that? Easy. A  book production budget is an estimate of what it will cost to get your book published.  It includes everything from the cover design, to editing, formatting, marketing,Continue reading “Book Production Budget”

Do people use brands because their family does? Intergenerational Brand Loyalty

The other day I went to my living room to retrieve my laptop, and to my horror, I found the aftermath of some insect war. Carpenter ants lay dead on top of my laptop…We settled on calling the exterminator. But which one to use?..
How loyal are people to brands across generations? To answer that, I’ve decided to do a little digging. After using “intergenerational brand loyalty” only to find the different between generations on brand loyalty, I found the magical keyword combo: intergenerational brand transfer.

One change in consumer behavior has many consequences: how a single behavioral change in consumers can ripple across many industries

Imagine a small pebble being tossed into a large lake. You can see the ripples cascading from that single point of entry. The same can be said for a single change in behavior amongst consumers. I’ll show you how. A single behavioral trend can shed light on a lot of different things happening in the market across a lot of different industries. For marketers, they can help the businesses that they consult for shift how they are doing business or how they are promoting their business. For the businesses being aware of behavioral trends can help the owners make strategic decisions about their business. Staying in business means shifting with changes in the market.

Branding Research: Part 2 of 2

In this post, I’m going to be talking about the research that explains how this story is told and how this story is understood. …

Why do we purchase the things that we do? What makes us choose one brand over another? Although you as a seller of products or services are coming from a place of wanting to truly understand branding, you also have to look at purchasing from the consumer’s perspective. …

The key to branding is making sure that the story that you tell is authentic to you. The science of how that story is transmitted is both fascinating and also helps to be mindful and intentional in how we plan and execute our branding.

Branding Research: Part 1 of 2

The notion of a brand can seem amorphous partly because of the ubiquitous use of the word. This makes it hard for people to think about their own brand. I’ve talked with a lot of solopreneurs and indie writers who are at a loss when they are trying to create their branding plans. I think that part of this is because there’s confusion about what a brand is.

Branding: Starting from Scratch

You have aspirations. You want to be known as an expert of something. Maybe you want to start a blog. Maybe you want to write a fiction book. No matter what  it is, in the beginning, you’re not what your aspiration is.  You may even think that this is a Catch-22, where to establish yourselfContinue reading “Branding: Starting from Scratch”

Fear and Loathing of Marketing

When I talk to people about marketing, I hear a lot of people saying things like, they’re not good at it, it is overwhelming, they hate it. I get it. But then I dig a little deeper, and I’m told other reasons. People feel uncomfortable singing their own praises. There’s so much advice that it is confusing and overwhelming. What if my plan fails? Related to this if my plan fails, I just wasted my time and money. There’s so much to do that I don’t know where to start. Let’s look at these concerns:
I feel uncomfortable tooting my own horn,
So much advice,
What if I fail?
Don’t know where to start.

Marketing: A Primer

You have a product or service that you want to promote, and with all the jargon out there, it’s hard to make heads or tails of it. So, how do you even figure out what you’re going to do if you don’t know what your options are or what those crazy jargon words mean? I’m going to help you with that.

Have you ever asked yourself, what the hell is a customer pain point?

A while ago, I was talking with an editor friend of mine. She had attended a webinar on marketing, where the host was giving advice on how to market to pain points. She kept using the phrase pain point like it was a thing. I had a pretty good idea of what I thought itContinue reading “Have you ever asked yourself, what the hell is a customer pain point?”

Marketing isn’t just selling, it’s connecting people

Marketing is about … about helping bring people together. It’s about human connection and community. Within the indie creative community, it’s about helping people connect over the expression of the majesty of the human experience. It’s the moment where people say in concert, I get you/you get me. For the small business, it’s about connecting people with products and services that will make a positive impact on their lives that they may not have known about without marketing.