Book Production Budget

One of the last tips in my post, 10 Tips for Launching Your Book, was to come with a book production budget. How do you do that? Easy. A  book production budget is an estimate of what it will cost to get your book published.  It includes everything from the cover design, to editing, formatting, marketing,Continue reading “Book Production Budget”

Branding Research: Part 2 of 2

In this post, I’m going to be talking about the research that explains how this story is told and how this story is understood. …

Why do we purchase the things that we do? What makes us choose one brand over another? Although you as a seller of products or services are coming from a place of wanting to truly understand branding, you also have to look at purchasing from the consumer’s perspective. …

The key to branding is making sure that the story that you tell is authentic to you. The science of how that story is transmitted is both fascinating and also helps to be mindful and intentional in how we plan and execute our branding.

Branding Research: Part 1 of 2

The notion of a brand can seem amorphous partly because of the ubiquitous use of the word. This makes it hard for people to think about their own brand. I’ve talked with a lot of solopreneurs and indie writers who are at a loss when they are trying to create their branding plans. I think that part of this is because there’s confusion about what a brand is.

Branding: Starting from Scratch

You have aspirations. You want to be known as an expert of something. Maybe you want to start a blog. Maybe you want to write a fiction book. No matter what  it is, in the beginning, you’re not what your aspiration is.  You may even think that this is a Catch-22, where to establish yourselfContinue reading “Branding: Starting from Scratch”

Marketing: A Primer

You have a product or service that you want to promote, and with all the jargon out there, it’s hard to make heads or tails of it. So, how do you even figure out what you’re going to do if you don’t know what your options are or what those crazy jargon words mean? I’m going to help you with that.

Marketing isn’t just selling, it’s connecting people

Marketing is about … about helping bring people together. It’s about human connection and community. Within the indie creative community, it’s about helping people connect over the expression of the majesty of the human experience. It’s the moment where people say in concert, I get you/you get me. For the small business, it’s about connecting people with products and services that will make a positive impact on their lives that they may not have known about without marketing.

May 2020 Preview

Since this is the first month of my blog, I’ll start with writing about my thoughts on marketing, my take on jargon words, my musings on why people may fear and hate marketing for themselves, and something that I think is foundational to marketing strategy: branding.

Hi, I’m Michelle Raab — Welcome

I have friends from graduate school who use their doctorate in psychology in marketing, because psychology is the foundational science for marketing. I think that small business owners deserve the same kind of expertise in their marketing strategy plans as corporations. In fact, I feel passionately about providing the same level of advice that corporations get, but for small businesses.

This blog is for small businesses (less than 5-10 employees), sole proprietor entrepreneurs, freelancers, and indie creatives. People who wear many hats in their business and need help with their marketing plans.

Your business goals can include ones like this is your career, this is a second or part-time job, a side gig, or even a hobby where you’re hoping to make just enough to pay for your hobby. In all these cases, you are concerned to one extent or another in selling your product or service. This means that you need a marketing plan.