Do people use brands because their family does? Intergenerational Brand Loyalty

The other day I went to my living room to retrieve my laptop, and to my horror, I found the aftermath of some insect war. Carpenter ants lay dead on top of my laptop…We settled on calling the exterminator. But which one to use?..
How loyal are people to brands across generations? To answer that, I’ve decided to do a little digging. After using “intergenerational brand loyalty” only to find the different between generations on brand loyalty, I found the magical keyword combo: intergenerational brand transfer.

One change in consumer behavior has many consequences: how a single behavioral change in consumers can ripple across many industries

Imagine a small pebble being tossed into a large lake. You can see the ripples cascading from that single point of entry. The same can be said for a single change in behavior amongst consumers. I’ll show you how. A single behavioral trend can shed light on a lot of different things happening in the market across a lot of different industries. For marketers, they can help the businesses that they consult for shift how they are doing business or how they are promoting their business. For the businesses being aware of behavioral trends can help the owners make strategic decisions about their business. Staying in business means shifting with changes in the market.

Have you ever asked yourself, what the hell is a customer pain point?

A while ago, I was talking with an editor friend of mine. She had attended a webinar on marketing, where the host was giving advice on how to market to pain points. She kept using the phrase pain point like it was a thing. I had a pretty good idea of what I thought itContinue reading “Have you ever asked yourself, what the hell is a customer pain point?”