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  • Content Marketing: Sample Social Media Posting Schedule
    Here is something that I used to help one of my clients with her social media posts. We started with a weekly schedule. I’ve modified it a bit to be less specific to her, and I’ve included some tips. Okay. A lot of tips. I can’t help it. I love sharing what I know.
  • Marketing Planning the easy way
    One of the biggest ways that I think marketing is changing is how we get our marketing plans. Because trends shift so quickly, our plans need to be flexible. But who has the time and resources to change on a dime a marketing plan. Well, actually, you do. I think that I’ve come up with a way to do it that will provide the flexibility, while remaining time and cost effective for you. How do I know I can do this? I’ve done it before. I helped a grassroots political group gain the attention of international press, which years later they are still reaping the benefits from. One thing that we had to do was shift quickly.
  • Fear and Loathing of Marketing
    When I talk to people about marketing, I hear a lot of people saying things like, they’re not good at it, it is overwhelming, they hate it. I get it. But then I dig a little deeper, and I’m told other reasons. People feel uncomfortable singing their own praises. There’s so much advice that it is confusing and overwhelming. What if my plan fails? Related to this if my plan fails, I just wasted my time and money. There’s so much to do that I don’t know where to start. Let’s look at these concerns: I feel uncomfortable tooting my own horn, So much advice, What if I fail? Don’t know where to start.
  • Marketing: A Primer
    You have a product or service that you want to promote, and with all the jargon out there, it’s hard to make heads or tails of it. So, how do you even figure out what you’re going to do if you don’t know what your options are or what those crazy jargon words mean? I’m going to help you with that.

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