Fear and Loathing of Marketing

When I talk to people about marketing, I hear a lot of people saying things like, they’re not good at it, it is overwhelming, they hate it. I get it. But then I dig a little deeper, and I’m told other reasons. People feel uncomfortable singing their own praises. There’s so much advice that it is confusing and overwhelming. What if my plan fails? Related to this if my plan fails, I just wasted my time and money. There’s so much to do that I don’t know where to start. Let’s look at these concerns:
I feel uncomfortable tooting my own horn,
So much advice,
What if I fail?
Don’t know where to start.

Marketing isn’t just selling, it’s connecting people

Marketing is about … about helping bring people together. It’s about human connection and community. Within the indie creative community, it’s about helping people connect over the expression of the majesty of the human experience. It’s the moment where people say in concert, I get you/you get me. For the small business, it’s about connecting people with products and services that will make a positive impact on their lives that they may not have known about without marketing.

May 2020 Preview

Since this is the first month of my blog, I’ll start with writing about my thoughts on marketing, my take on jargon words, my musings on why people may fear and hate marketing for themselves, and something that I think is foundational to marketing strategy: branding.

Hi, I’m Michelle Raab — Welcome

I have friends from graduate school who use their doctorate in psychology in marketing, because psychology is the foundational science for marketing. I think that small business owners deserve the same kind of expertise in their marketing strategy plans as corporations. In fact, I feel passionately about providing the same level of advice that corporations get, but for small businesses.

This blog is for small businesses (less than 5-10 employees), sole proprietor entrepreneurs, freelancers, and indie creatives. People who wear many hats in their business and need help with their marketing plans.

Your business goals can include ones like this is your career, this is a second or part-time job, a side gig, or even a hobby where you’re hoping to make just enough to pay for your hobby. In all these cases, you are concerned to one extent or another in selling your product or service. This means that you need a marketing plan.